Developing and managing effective research-based, multi-platform media advocacy programs for national and state public affairs campaigns — with a specific emphasis on maximizing message integration between paid media, earned media, social media, grass roots, grass tops and lobbying efforts in Washington and state capitols.
Providing seasoned, actionable, senior communications counsel — grounded in substantial experience, sound judgment and proven results in high-pressure environments.
Real Time News Cycle Management — that stays ahead of the news curve, boosts relevance, and consistently feeds newsworthy perspective, commentary and policy rebuttals into the news and opinion marketplace.
Managing communications consultants, vendors and in-house staff — in a manner that maximizes effectiveness, accountability, cost-efficiency and integration with all internal and external government affairs, pr and research functions.
High quality campaign announcement speeches, CEO presentations, congressional testimony and opinion pieces — that garner news coverage and strategically frame issues, narratives, policy arguments and key data.
Establishing and managing aggressive daily, weekly and monthly message management regimes — that provide quantifiable evidence of success in the form of more positive and more frequent news coverage.
Converting quantitative research, data and studies into media-friendly news vehicles and analyses — capable of generating national and state press coverage and headlines
Packaging opposition research into effective communications vehicles designed for media coverage.
Conducting thorough and frank communications and press operation audits — accompanied by specific recommendations for change.
Internal communications products — that effectively detail successes, address the concerns of key internal constituencies, and further the need for transparency and accountability.